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The Locked On Podcast Network reaches 1.5 to 2 million listeners daily across audio and YouTube, not including TikTok or Instagram. The network has 275 daily shows but sells advertising as five aggregated products: NFL, NBA, MLB, NHL, and college sports.
David Locke says 82% of Locked On listeners tune in every single day, demonstrating exceptional retention. He attributes this to the network's model of building a daily relationship between local team fans and specific hosts.
Locke argues podcasting is not a fundamentally new medium for news and entertainment, but a different delivery mechanism. He believes the industry's early mistake was advertising smart speakers instead of promoting listening in the car.
A YouGov survey found 52% of American podcast consumers usually skip or tune out ads. Another 12% say it depends on the ad, and 16% sometimes skip.
Cliff Mark notes that despite high skip rates, podcast ads were rated the least annoying format in the YouGov survey. Listeners who hear the ads take action at a higher rate than with other audio ad formats.
YouGov data shows major international variance in podcast consumption format. 71% of Danish respondents prefer audio, while 60% in the UAE prefer video. The US leans video with 40% preference versus 28% for audio.
The Alliance for Measurement in Podcasting (AMP) has defined a 'play' as 30 seconds of consumption. Spotify has adopted this standard in its Creator Dashboard, moving away from the IAB's previous 60-second benchmark.
James Cridland highlights the problem of user agent spoofing, where bots masquerade as legitimate apps like Overcast to scrape data. This undermines analytics and potential app-based revenue sharing models.
Apple announced video podcasts are coming to Apple TV and Mac with features like read-along transcripts and searchable video. These updates are expected to roll out with iOS 18 in mid-September.
Dvorak and Curry dismiss NPR's defense of extended mail-in ballot deadlines, framing its use of remote Alaskan villages needing dog sleds as a manipulative outlier argument.
The hosts critique Anthropic's rollout of its powerful Mythos AI model as Fable 5, calling it a staged media cycle of fear and release they say works every six months.
The hosts mock fired CBS journalist Scott Pelley's contradictory claims about expecting his dismissal and his assertion that journalism is essential for democracy.
A new book by Maggie Haberman and Jonathan Swan alleges Trump aides met in the Situation Room to manage Epstein files fallout, including a floated plan for Tucker Carlson to interview Ghislaine Maxwell.
Mark Levin criticizes President Trump for publicly bashing Israeli PM Netanyahu, arguing it undermines an ally. The hosts also discuss a defense bill provision for deeper US-Israel military tech integration.
Nathaniel Whittemore launched a new website for the AI Daily Brief featuring summary pages, shareable insight cards, and downloadable transcripts to address listener requests for easier content sharing.
According to a report from Maggie Haberman and Jonathan Swan, most senior Trump advisors, including JD Vance, wanted maximum transparency on the Epstein files, but Trump himself drove the cover-up, forcing his team to fall in line.
Internal White House schemes to manage the Epstein scandal included JD Vance pitching a Tucker Carlson interview with Ghislaine Maxwell and Attorney General Pam Bondi's failed 'binder' photo-op with influencers.
In Maine, Democratic Senate nominee Graham Platner easily won his primary despite a sexting scandal, with hosts mocking MSNBC's Mika Brzezinski for equating his consensual adult behavior with the Epstein child trafficking ring.
A report from Homuaj Media in Tehran cited a political insider claiming a draft agreement mediated by Qatar is finalized, with renewed US violence providing Trump political cover to accept a deal he could frame as coerced.
Marani says while the elite's votes are electorally insignificant, they dominate media discourse and social media, and their growing discontent shapes national political mood and priorities.
Ackman led a public campaign demanding Harvard name students who 'blamed Israel' for the October 7 attacks so CEOs could blacklist them from hiring, and amplified efforts to oust President Claudine Gay over plagiarism allegations.
After Business Insider reported plagiarism by his wife, Neri Oxman, Ackman defended her with invented metrics like a '0.1% error rate' and claimed the reporting 'could have literally killed her'.
Mearsheimer argues the lobby works to suppress criticism, citing canceled talks at Google and the Chicago Council on Foreign Relations after their book's release.
Rogan cites Marlon Brando's method of using cue cards during 'The Godfather' to achieve an organic, non-scripted delivery as a lesson in prioritizing character over memorized lines.
Joe Rogan explains Muhammad Ali studied historical fight film from manager Jim Jacobs as a teenager, developing an intelligent boxing style beyond brute force.
The hosts critique financial news coverage of Bitcoin ETFs, noting reports of 'huge inflows' or 'record outflows' merely describe past price action. Guy Swan likens this to steering a car by looking out the back window.
Lisa Lair and Katie Glueck report Democrats view Maine's Senate race as essential for retaking the Senate, having believed Susan Collins would lose last election.
Graham Platner, a 41-year-old combat veteran and oyster farmer, emerged as the progressive alternative to establishment pick Janet Mills after activist groups discovered him via an aquaculture association video.
Lisa Lair and Katie Glueck's New York Times story detailed allegations from three ex-girlfriends, including Lindsey Fifield, who described physical intimidation, heavy drinking, and disturbing violent rhetoric from Platner.
Lindsey Fifield, a conservative who worked for Heritage Foundation and Nikki Haley's campaign, alleged Platner knew his tattoo was a Nazi symbol and joked about it, contradicting his public statements.