The rails are being laid whether merchants know it or not.
Square is flipping a switch, enabling Bitcoin Lightning payments by default for a large portion of its 4 million merchants. As noted on the Presidio Bitcoin Jam, this is a fundamental shift from active merchant recruitment to a passive, merchant-agnostic infrastructure. The customer experience is still clunky, but the payment rail is now live.
Adoption is responding. On *Bitcoin And*, David Bennett highlighted a survey showing crypto payment usage in Australia doubled to 12% in a year. Yet banks are applying friction, blocking or delaying transfers to exchanges in a regulatory grey area. The growth is happening despite the gatekeepers.
The community itself is rethinking what growth means. On The Bitcoin Podcast, Dr. Corey Petty argued that blindly chasing mass adoption just amplifies noise. The goal should be 'wholesome adoption' - building coherent communities with shared purpose before scaling. For them, projects like Logos aim to be a medium that holds groups together by design, countering the internet’s tendency to fracture signals.
This creates a new dynamic. Infrastructure is expanding silently in the background, usage is growing organically, and the core community is focusing on depth over breadth. The next phase won't be about convincing merchants; it will be about customers discovering the Bitcoin option already exists.
Dr. Corey Petty, The Bitcoin Podcast:
- But the whole idea was coherence, right?
- If you just grow the number, you end up just growing noise, and it removes your ability to have a signal that has impact.


