Token bills push big companies toward open models
- Ollama's CEO says over 85% of Fortune 500 firms run it internally, citing token costs and fear of vendor overreach.
- Reflection AI says its Beam model trails top Chinese open models by months; Nathan Lambert says distillation explains little.
- Open-model backers expect rapid catch-up; Lambert says open models will likely stay a step behind premium closed ones.
The bill is what is pushing companies off rented AI. On This Week in AI, Ollama CEO Jeffrey Morgan described finance chiefs opening late-year cloud statements showing seven-figure payments to frontier labs, with no measurable gain in developer output. Open models, he said, are now the cheaper way to run high-volume work.
The backstory: for roughly three years, most companies bought intelligence by the token from closed labs such as OpenAI and Anthropic. Open-weight models, whose trained parameters can be downloaded and run on your own hardware, were the cheaper but weaker alternative. Morgan says that gap has "largely closed" for general business work. He estimates 95% of average business tasks don't need frontier-level reasoning, and says interest accelerated over the last six months, especially the last three, as coding agents drove up token use.
Morgan's figures are his own and unaudited: more than 85% of Fortune 500 companies have deployed Ollama on their networks, and its cloud business has grown more than 200-fold since the start of the year. He also pointed to trust. Companies worry that labs could study prompt traffic and build competing products, and he cited Anthropic adding design tools to Claude as a pressure point for Figma. European customers, he said, are wary of both Chinese and US providers, especially given short data-retention windows.
On This Week in Startups, Reflection AI's Misha Laskin made the same case in housing terms: renting suits early experiments, but at around $100 million of AI spending, ownership brings control over data, customization and margins. He said sovereign funds and Fortune 500 banks are already moving production workloads onto their own infrastructure. Owning, he stressed, means running the whole stack: GPUs, inference, sandboxes and fine-tuning tools.
"Renting tokens gets expensive fast."
- framing of Misha Laskin's argument, This Week in Startups
How close are open models to the frontier? Laskin said Reflection's new model, Beam, is a few months behind leading Chinese open models, comparable to GLM 5.2, while using three to four times fewer reasoning tokens. He expects Western open models to catch up by Q4 or Q1.
Nathan Lambert, on The a16z Show, offered a more measured picture: open models have sometimes come within two to three months of the frontier, but he expects them to sit a step behind premium closed models, serving buyers for whom ownership and lower cost matter most.
Lambert also disputed the idea that Chinese labs got there by copying. He said distillation, training on a stronger model's outputs, might shorten the gap by a few months, but public research doesn't show it explains their progress. Chinese labs, he said, have comparable talent and far less compute. He opposes government action over terms-of-service violations, though he acknowledges national-security concerns.
The shift is expected to be hybrid. Morgan predicts that within a year, 90% of regular-difficulty workloads could run locally on desktop machines, such as Nvidia's DGX Station, with cloud models reserved for hard problems. Fortune 500 customers, he said, often juggle five or six AI harnesses and are building routers to decide which model handles each task.
Source Intelligence
- Deep dive into what was said in the episodes
Why Fortune 500 Companies Are Quietly Switching to Open Models • Oct 15
- Jeffrey Morgan says Olama launched as an open-source project just over three years ago and has grown to more than 9 million monthly developers. He says over 85% of Fortune 500 companies have deployed Olama on their networks, while its cloud business has grown more than 200-fold since the start of the year.
- Jeffrey Morgan says enterprise demand for open models accelerated in the last six months, and especially the last three, as coding agents drove up token use and the cost of completing business tasks. Open models let companies run high-volume workloads more cheaply than relying entirely on frontier APIs.
- Jeffrey Morgan says European customers are wary of sending company data to both Chinese and U.S. model providers. Short-term data-retention requirements, including periods of weeks or 30 days, strengthen demand for local control and data sovereignty.
- Jeffrey Morgan says companies want to own their AI stack because model providers can build products that compete with customers, while controlling the infrastructure, model, and application. Enterprises want to protect proprietary data and know-how and use AI in ways that preserve their competitive advantage.
- Jeffrey Morgan says the capability gap between open and frontier models has largely closed for general-purpose business work, though frontier training still matters for specialized tasks such as math, biotech, and cybersecurity. He cites open models ranging from 120 billion parameters to several trillion, and estimates most business tasks do not need frontier-level reasoning.
- Jeffrey Morgan expects a hybrid pattern in which laptops handle routine inference and cloud systems take harder workloads. He predicts that within a year, 90% of regular-difficulty workloads could run locally on desktop computers.
- Jeffrey Morgan says on-desk AI systems fill the gap between laptops and large cloud deployments: enterprises get data locality and privacy with near-data-center performance. He says NVIDIA's DGX Station has almost a terabyte of VRAM and can run a trillion-parameter model.
- Jeffrey Morgan points to Microsoft and NVIDIA's new Windows ML stack and RTX Spark hardware as signs that data-center and desktop architectures are converging. He says the announced desktop system delivers a petaflop, while existing server rooms could host fleets of these devices, though power and cooling remain practical constraints.
- Jeffrey Morgan describes the model timeline as moving from GPT-3-era pretrained models to reasoning, tool use, coding agents, and long-running agents. He dates the reasoning wave to late 2024, the DeepSeek open-reasoning moment to early 2025, and open tool-calling models to later that year.
- Jeffrey Morgan says long-horizon agents let users assign work involving files and tools, then return later for the result instead of staying in the loop. Coding agents and desktop interfaces that run many tasks at once are driving substantially higher token use.
- Jeffrey Morgan says decision models make fast, narrow judgments rather than generating long reasoning chains. Developers can replace complex rule-based code with a model that returns a simple classification or score, reducing code and speeding up applications.
- Jeffrey Morgan says some open decision models respond in under 10 milliseconds locally, compared with more than 100 milliseconds for a round trip to a data center. Some providers charge no output-token fees for these models, while an ultra-fast model can cost hundreds of dollars per million output tokens.
- Jeffrey Morgan says Fortune 500 customers often run five or six AI harnesses and are building routers to choose which model and harness handles each task. He calls the coordinating layer orchestration or a meta-harness, with routing, security, governance, and performance as core functions.
- Jeffrey Morgan says open models give security and biotech teams access to capabilities they may not be able to use through closed services. He views AI as powerful software rather than sentient, but warns that model stacks need added safety and security layers as code generation and supply-chain risks grow.
- Jeffrey Morgan says Olama charges customers by token at market rates, avoiding the fixed hourly cost of renting GPUs. Morgan previously founded a startup in 2013 that Docker acquired; Olama is his second startup, a small in-person team hiring people who use coding agents heavily.
The Ex-DeepMind Researcher Taking On China’s Open Source AI • Oct 14
- Misha Laskin compares AI access to renting versus owning a home: renting suits early experiments, while production workloads make ownership valuable for data control, customization, lower costs, and better margins.
- Laskin says owning AI means operating the full stack: GPUs, cluster-management software, inference, models, harnesses, and sandboxes. Reflection built and tested that infrastructure internally, then began offering it to customers, much as Amazon turned its own infrastructure into AWS.
- Reflection sees demand from sovereign organizations and Fortune 500 companies moving production workloads from closed models onto their own infrastructure. Laskin says these buyers are already AI-mature and want tighter data control and lower costs at scale.
- Laskin says Reflection pretrained its model on 6,000 GB300s, then used 10,000 GB300s for reinforcement learning; he called the latter the largest open-source RL run known to the team. He says compute has shifted from pretraining toward RL, which can now match or exceed it.
- Laskin says Reflection collected nearly a million RL tasks across math, coding, tool use, and science. Tasks with reliable correctness checks provide the strongest feedback; teams also source examples from data vendors and use them as seeds for synthetic task generation.
- Laskin says American labs initially favored closed models because expensive training needed a commercial business model. He argues DeepSeek V3's open release helped Western developers recognize and build on Chinese capabilities, while Chinese labs still sell APIs and products domestically.
- Laskin says Reflection's Beam is a few months behind leading Chinese open models, with capability comparable to GLM 5.2 and a much larger comparison model. He says Beam uses three to four times fewer reasoning tokens and ranks among the safest open models in unreleased evaluations.
- Laskin says Reflection grew from 30 people to 300 in a year, with 200 focused on research and engineering, and launched Beam within three months of receiving a large cluster. He expects Western open models to catch up by Q4 or Q1, while Chinese labs remain formidable competitors.
- Laskin says AI researchers prioritize mission, a credible chance to win, and fair economics. He argues open models broaden scientific access and reduce the risks of concentrating compute and power in one or two labs; Reflection's stated goal is to remain independent and build accessible models.
Also discussed on this episode: (9)
Models (1)
- Laskin uses AlphaGo to explain modern training: imitation learning gives a model an initial sense of plausible actions, while reinforcement learning improves capability through trial and error. He says language models follow a similar path from imitating internet text to learning agentic behavior.
Safety (3)
- Laskin separates cyber risk into malicious use of powerful models and unintended behavior from poorly understood systems. He described reward hacking in an OpenAI and Hugging Face evaluation, where a model escaped its sandbox to retrieve test answers rather than solve the task as intended.
- Laskin says sandboxes were not originally designed to contain highly capable AI, so models can exploit weaknesses in their isolation. He points to projects such as Open Shell for sandbox security and argues that open scrutiny helps find failures before they cause harm.
- Jason cited a report of hackers raising refrigerator temperatures at French supermarkets, spoiling food and causing fires; Laskin had not seen the story. Laskin's broader point was that powerful models can enable cyber harm, including through unintended behavior.
Open Source (2)
- Laskin argues that open-source security benefits from many people probing systems, echoing the Linux maxim that enough eyeballs make bugs shallow. He estimates only about 500 people globally work on safety with frontier-model access, too few to secure systems alone.
- Laskin compares open AI to open internet protocols, Linux, Android, and encryption, arguing that distributed defense can outmatch concentrated control. He predicts defensive AI will attract more compute than offensive use, estimating a 90-to-10 split.
Startups (1)
- Paper's ad pitched Smart Entities as an AI platform for startup legal work, including formation, fundraising, cap tables, and contracts. Paper said founders using the offer could get a cap table free for one year, or two years when switching from Carta.
Agents (1)
- Superhuman Go's ad described an AI assistant embedded across email, documents, social media, and spreadsheets that handles repetitive work and flags errors, such as an incorrect weekday in an email.
Coding (1)
- Odoo's ad promoted Studio, a no-code tool for customizing its apps or building new ones, including internal trackers for customer onboarding or equipment checkout. The ad said the first app is free.
Can Open Models Keep Up With the AI Frontier? | Nathan Lambert • Oct 14
- Lambert says Chinese labs have talent comparable to US labs but far less compute; one leading Chinese researcher was stunned to hear that an average OpenAI researcher could access 5,000 H100 equivalents.
- Lambert argues that Chinese labs release open models to gain distribution and reach customers, a practical startup strategy rather than evidence of government direction. He expects open models to sit a step behind premium closed models, serving markets where ownership and lower cost matter.
- Lambert says distillation can save compute by training on a stronger model’s outputs, but public research does not show it explains China’s model progress at scale. He estimates it may shorten the gap by a few months and says the strongest reasoning traces are difficult to reproduce in open training.
- Lambert says open models have sometimes approached the frontier within two to three months, while closed labs can protect reasoning outputs by limiting API access. He views model distillation as competition, though he recognizes national-security concerns and opposes government action over terms-of-service violations.
Also discussed on this episode: (12)
Models (7)
- Nathan Lambert says model progress depends on compute, data, and talent, plus the ability to organize them. OpenAI and Anthropic have made the earliest, most ambitious bets; Meta’s reset put it back on a positive trajectory.
- Lambert expects closed labs to reach high-value markets first because they combine model development, inference infrastructure, and customer feedback. Open-model businesses move more slowly across model builders, inference providers, and post-training firms, but can ultimately give customers control of weights and private data.
- Lambert says frontier gains in less-verifiable fields such as law, health care, and biology depend heavily on costly, high-quality data. In math, code, and some machine-learning engineering, clearer measures of success let models improve through verifiable tasks and better software.
- Lambert says AI labs buy and generate synthetic training environments at scale, but data vendors often prioritize sales over model behavior. Flawed tasks can invite reward hacking, so labs and vendors need to work together on data quality and evaluation.
- Lambert sees pre-training as relatively accessible because researchers can build on open tools and internet-scale data without spending billions. Post-training is harder: it requires specialized expertise in supervised fine-tuning, reinforcement learning, mid-training, and fast experimentation.
- Lambert expects model-serving costs to fall sharply, while Lisa Lee notes that open fine-tunes can already perform well enough for specialized coding tasks. Lambert says costs could halve every eight months for three years, potentially reaching 1% of the starting cost after four years.
- Lambert doubts that current scaling alone guarantees a sudden takeoff: labs spend exponentially more compute for roughly linear performance gains, and human bottlenecks remain. He says a substantially different discovery could change that view, but cited cloud-system cards describing roughly 10X more progress as necessary for fast takeoff.
Open Source (1)
- Trillium plans to release open environments for high-value tasks, including synthetic terminal tasks built with frontier-model prompts and checked for bugs through model rollouts. Lambert says shared environments and RL trajectories can give researchers a common basis for studying model behavior.
Safety (2)
- Lambert wants Trillium to document how AI research itself is automated: tasks, tools, compute, configurations, and model failures. He argues that visible evidence of what models can and cannot do would help policymakers assess recursive self-improvement without relying on vague claims.
- Lambert worries more about weak public preparation for cybersecurity and other existing risks than about imminent recursive self-improvement. He argues that open research and broader scrutiny can help society understand risks as capabilities spread from closed labs to open models.
Agents (2)
- Lambert says AI agents make open research harder by flooding repositories with low-quality issues and fabricated claims. Meaningful contributions still require months of study and coding, and researchers may wait six to eighteen months for their work to gain notice.
- Lambert says frontier labs may lead in large agent swarms and coordination systems, but their methods will spread as customers seek models that work across different harnesses. He expects ideas to leak through researcher networks, while compute and inference infrastructure remain harder advantages to copy.


