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Enterprises adopted model routers to manage token expenses by matching specific tasks to low-cost models. This optimization trend culminated in Stripe acquiring OpenRouter for a reported $7 billion.
Chinese models captured half of OpenRouter's enterprise token usage by mid-year, up from 30%. AT&T shifted to local open-weight deployments to protect data sovereignty, bypassing Fable 5's restrictive 30-day enterprise data retention policy.
Sam notes that AI model costs are dropping over 99% annually. Highlighting this extreme price elasticity, Brett points out that a 50% price discount on OpenRouter triggered a 14-fold surge in volume throughput.
Temporary price cuts of up to 80 percent on OpenAI models caused usage of the Terra and Luna models to spike on OpenRouter. Aaron Levy of Box argued that cheaper tokens trigger Jevons' paradox, rapidly expanding viable enterprise automation use cases.
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