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Nvidia's Spark announcement marks a re-entry into the mainstream PC chip business, recalling Microsoft's 2011 Surface announcement which also involved Nvidia, Qualcomm, and Texas Instruments.
Chitnis notes NVIDIA faces new competition from entrenched incumbents Intel, AMD, Apple, and Qualcomm in the PC chip market, and must now integrate its hardware with Microsoft's operating system rather than its proprietary CUDA software.
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