Startups are hitting Big Tech's core products by building cheaper, decentralized alternatives and simpler aggregators.
Hippius's founders argued on This Week in Startups that Amazon S3 powers 60% of internet storage, creating fragility. Their subnet uses Bit Tensor's distributed network, paying miners for storage across global hard drives instead of a central data center. They modulate rewards in real-time to optimize performance, betting cheaper, resilient storage wins for many applications.
Lenny Rachitsky's path on his own podcast shows a different model. He pivoted from a planned startup venture after accidental validation that his writing was valued. He applied the Lindy Effect and added a paywall, building a million-subscriber business from practitioner-led content without traditional venture capital.
The challenge for autonomous vehicles is also operational. Ben Seidel argued on This Week in Startups that every AV company having its own app hurts the industry. Uber's partnership with Zoox validates an aggregator strategy, simplifying consumer access.
Scaling is about managing the operational design delta between similar regions, a key bottleneck. Fleet operations require hyper-local tuning for weather, infrastructure, and regulations in every new market, a massive hidden complexity.
These models all bypass traditional Big Tech and VC scaling paths.
Mog, This Week in Startups:
- For people who don't know, Amazon has a product called S3.
- Basically, if you need storage, you can just pay them a fee and you get a terabyte.

