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Firms dump Bitcoin as treasury model collapses

Monday, July 27, 2026from 3 podcasts

Summary

  • MicroStrategy investors face margin calls, dragging Bitcoin down in a self-reinforcing loop.
  • Satsuma liquidates after 99% stock crash, exposing flaws in passive Bitcoin treasuries.
  • Smaller firms collapse while MSTR survives, signaling Darwinian shakeout in crypto investing.

Investors are fleeing Bitcoin treasuries. The model that promised corporate resilience is unraveling fast.

Six weeks after Michael Saylor declared MicroStrategy would stop selling stock below a 2.5x net asset value, the company reversed course. That shift shook confidence. Shareholders who bought MSTR as a Bitcoin proxy now face margin calls as the stock drops. When they sell, it pushes MSTR down further - and since the stock trades as a leveraged bet on BTC, the entire market feels the pressure.

"The paper Bitcoin trade is starting to bite back."

- Matt Odell, TFTC

The same dynamic is playing out more dramatically at smaller firms. Satsuma Technology, a UK-listed company, voted on July 20 to liquidate its entire Bitcoin stack and delist from the London Stock Exchange. Shareholders approved the move by 90%. The firm bought Bitcoin at an average price over $113,000. With BTC trading below $68,000, its stock collapsed - falling over 99% from a peak of nearly £14 to 21p.

David Bennett on Bitcoin And argues this is a structural failure. Companies like Satsuma had no real product. They existed to hold Bitcoin and raise capital. When the market turned, investors chose to take what cash remained rather than wait. The result: forced selling, more price drops, and a feedback loop that hurts the broader ecosystem.

"The purge removes firms that leveraged their balance sheets without building real products."

- David Bennett, Bitcoin And

MicroStrategy survives - Saylor remains conservatively leveraged. But its imitators don’t. The current phase isn't about adoption; it's a cull. The survivors are those who avoid debt traps and own the asset directly. The rest are learning that holding Bitcoin through a shell company is not the same as holding Bitcoin.

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  • Satsuma shareholders voted on July 20 to liquidate the company's entire Bitcoin treasury and delist its shares from the London Stock Exchange. The capital return resolution received 90% support, with a similar margin for delisting.
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